La Maison de Fêtes Opening Night
The delivered The Cold Store invitation, The Cold Store menu card, The Cold Store bar and drink menu, laid out on this suite's own ground.
The Delivered Suite · 2026
Sp. No. 01 · 02 · 03 · Invitation, Menu card, Bar and drink menu CP
Opening Night

The Cold StoreThe Painted Mark

Seven pieces · Two carry a name

OccasionRestaurant Opening
Date14 November 2026
PiecesSeven
The finished suite

Seven pieces. And then one for every guest.

Every piece below is the delivered artwork, not a mock-up of it. The panel is live: put a name in it and watch each piece that carries a name take it, exactly as it does in a real print run.

The pieces that read the same for the whole room carry no name at all — and we say so.

The palette

Four colours, and the warm one is never a word.

Zinc#D9DEE0The working board — and the ink used on ice, so the name never has to be white.
Ice#2F3A40Cast iron. The ground of every piece that stands for the building.
Ember#C4622BSpent once per piece and always as a rule — at text sizes it reads 3.0:1 and would fail, so the heat is ink and never type.
Paper#EFF1F1The mount every specimen sits on, and this page.

Not decoration — every one of these has a job, and they are the same inks the pieces below are printed in.

The voices

Two voices. One suite.

Aa

FrauncesThe voice that names

Aa

Hanken GroteskThe voice that explains
Production

How it was actually made.

Typeface

Hanken Grotesk leads every piece; Fraunces appears only as tracked-caps support lines. Lining numerals throughout — the industrial register.

Technique

Opaque white screen print, double hit, on ice board. The same mark blind-debossed on the zinc pieces. No foil, no die-cut, no liner — flat working pieces, the hospitality register. Print files as PDF/X‑4.

What the direction refused

Six things that are not here.

A direction is as much what it turns down. This list was written when The Painted Mark was chosen, and every piece below holds to it.

The pieces are listening.

The Cold Store invitation Sp. No. 01

Personalizable · coldstore-invitation.html
What the platform sets

The master object, and the only piece where the mark is cropped by the trim on three sides at once — it is allowed to run off, and the crop is what makes it read as found rather than placed.

This piece already carried a guest's name — it shipped showing real ones. The platform simply sets each guest's own.

{{GUEST_NAME}}

Each guest's own code — live, and it scans. It is not printed on this delivered design; it belongs to the reply card and the badge.

Format148 × 210 mm
Stock600gsm ice board

The Cold Store menu card Sp. No. 02

Shared piece · coldstore-menu-card.html
A shared piece

A working piece, so it keeps the zinc board. Three courses, named for what actually happens to them — to begin, over the fire, to finish — and the dish and nothing else, which was the client’s instruction on voice.

It reads the same for the whole room, so it prints once.

no placeholders

Format105 × 147 mm
Stockzinc board

The Cold Store bar and drink menu Sp. No. 03

Shared piece · coldstore-bar-menu.html
A shared piece

A narrow card with the mark at the head, blind. The fino on tap and the Leith beer brewed for the room are given exactly equal weight.

It reads the same for the whole room, so it prints once.

no placeholders

Format75 × 150 mm
Stockzinc board

The Cold Store welcome signage Sp. No. 04

Shared piece · coldstore-welcome-signage.html
A shared piece

No board and no frame — the same white, stencilled straight onto the brick, in the technique the door was marked with.

It reads the same for the whole room, so it prints once.

no placeholders

Format700 × 525 mm
Finishstencilled direct to wall

The Cold Store place card Sp. No. 05

Personalizable · coldstore-place-card.html
What the platform sets

The mark at a quarter size beside the name — which is what this piece has always been described as doing, and what it did not do: it sat in the top corner with twenty millimetres of empty board between it and the name, on a card only sixty-four millimetres tall. A horizontal lockup closes that gap and reads as one object.

This piece already carried a guest's name — it shipped showing real ones. The platform simply sets each guest's own.

{{GUEST_NAME}}

Format95 × 64 mm
Stockzinc board

The Cold Store table card — Mairi Bhan Sp. No. 06

Shared piece · coldstore-table-number.html
A shared piece

The only pieces that drop the mark completely: at this size, the system says, only the type survives. They run on ice rather than zinc because a table card is the one thing in the suite read across a room instead of in the hand — that is the signage job, so it sits in the signage register, and the place card lying flat beside it stays zinc.

It reads the same for the whole room, so it prints once.

no placeholders

Format95 × 71 mm
Stockice board

The Cold Store table card — Solveig Sp. No. 07

Shared piece · coldstore-table-number-solveig.html
A shared piece

The only pieces that drop the mark completely: at this size, the system says, only the type survives. They run on ice rather than zinc because a table card is the one thing in the suite read across a room instead of in the hand — that is the signage job, so it sits in the signage register, and the place card lying flat beside it stays zinc.

It reads the same for the whole room, so it prints once.

no placeholders

Format95 × 71 mm
Stockice board
The gang sheet

One approved design. One impression per guest.

Every impression below is the same delivered file — The Cold Store place card — with a different guest's name set into it, exactly as it comes off a real run. Not a mock-up: it is the piece shown above, personalised by the same code. The names are examples.

12 guests shown across 12 sheets. A real list simply continues — one run, one file per guest.

The Living Invitation

The same card. And also a page.

At the guest's own link the platform renders The Cold Store invitation — this file, not a separate digital version — and draws a reply panel into it. On the left, as it prints: the container is empty and collapses. On the right, as it opens.

As it prints
As it opens at their link

The panel is injected by the platform, not drawn by the design — which is why the delivered file declares only the empty container, and why the printed card carries no trace of it.

What that is worth on the day

The part you cannot see from a photograph

7

Print files, not templates

Each of the seven designs above becomes a personalised, print-ready file for every guest on the list — at the true trim size, with the backgrounds and the fonts the printer expects.

02

Only what should carry a name

Two of the seven pieces carry a name. The rest read the same for the whole room, so they print once — and each one says so.

1:2

One code, two jobs

Each guest's own code opens their own page. The same code, read at the door on opening night, marks them arrived — so the room knows who is in it without anyone standing at the entrance with a list.

07

A chart that redraws itself

Change the table in the panel above and the card takes it. The chart in the portal is drawn from that same list, so moving a guest is a change of one field, not a new piece of artwork.

The invitation is also a page

The same card, at the same guest’s link, with a reply panel drawn into it. Not a separate digital version in a different style — the design itself, continued. It is further down this page, in both of its states.