La Maison de Fêtes · Event Identity · 2026
A Milestone Birthday
Isabelle
Jardin de Lumière
Date21 June 2026
VenueSaint-Rémy-de-Provence
FormatPrint · Digital
PiecesSix
Isabelle
Approved Direction
Jardin de Lumière
Warm · Full · A Love Letter
Botanical photography Terracotta ground Arch die-cut Cormorant italic Eased gradient

A single stem carnation arranged by hand into a heart form — studio-clean, photographed on warm terracotta. The arch die-cut mirrors a garden gate. Every piece carries the same image, at diminishing intensity, so the invitation is the centrepiece and each subsequent piece a quiet echo. No illustration, no script font. Only a photograph, a name, and the weight of fifty years.

"The garden is already
the decoration.
We only had to frame it."

§ 01 — The Concept

A Love Letter in Terracotta

"A carnation arranged into a heart. The name of the woman being celebrated, large and in italic. A garden gate in the shape of every piece. Nothing more."

This suite exists because fifty years is not a number — it is a depth. The materials should hold that. The palette derives from the garden at Le Mas des Roses: warm terracotta stone, cream render, the particular green of Provençal rosemary in July. Every design choice traces back to the physical place the celebration will inhabit.

The carnation is photographed on a terracotta ground. Its stems are arranged by hand into a heart form — not illustrative, not decorative, but photographic. Real and specific. The arch die-cut on every primary piece is the shape of the gate you pass through to reach the garden. The gradient that softens the image to cream is the quality of late-afternoon light in that latitude.

Direction B was chosen because the celebration called for warmth, not restraint. "Jardin de Lumière" — a garden of memory — where each piece carries the same botanical gesture at a different register. Full on the invitation, quieter on the menu, distilled to almost nothing on the place card. The invitation is the centrepiece. Everything else exists to serve it.

§ 02 — Colour System

The Provençal Palette

Cream
#FAF7F2
Ground · Paper
Terracotta
#C4916A
Primary accent · Rules
Forest
#4A6B55
Botanical · Secondary
Deep Forest
#2C3A2A
Text · Ink · Ground
Colour Permitted Uses Never Use For
Cream All card grounds · Print stock colour · Light-piece backgrounds As a text colour · Dark-ground pieces
Terracotta Name display · Hairline rules · Accent lines · Date on place card As a filled background · Block areas · Bold fills
Forest Secondary labels · Venue name · Sub-hierarchy text As primary heading colour · Competing with terracotta accent
Deep Forest All body text · Date lines · RSVP details · Menu descriptions As a card ground · Large filled areas on light pieces

Pantone References

Cream → 9161 C · Terracotta → 7526 C · Forest → 5545 C · Deep Forest → 448 C

§ 03 — Typography

Refined Contrast

Isabelle
Le Mas des Roses · Saint-Rémy-de-Provence
Display / 2–5rem
Cormorant Garamond Italic
Isabelle
Heading / 1–1.4rem
Cormorant Garamond Italic
Le Mas des Roses
Label / 0.55rem
Jost Light · Tracked Caps
Sunday · 21 June 2026
Body / 0.78rem
Jost Light
Venue · Dates · Course descriptions · RSVP information
Primary · Display
Cormorant Garamond
Weight 300 Italic · Google Fonts · Free
Names · Headlines · Venue · Moments
Secondary · Body
Jost Light
Weight 200–300 · Google Fonts · Free
Labels · Dates · Addresses · Course names · RSVP

§ 04 — The Deliverables

Six Pieces

DES-001 — Invitation
Arch Die-Cut Invitation
Format380 × 532 px · Arch die-cut · 5:7
StockMunken Lynx 350gsm uncoated warm
ContentName · Date · Venue · RSVP
View full piece →
DES-002 — Envelope Exterior
Envelope Exterior
FormatA7 · Terracotta arch flap
StockMunken Lynx 120gsm uncoated warm
PrintTerracotta flap · Letterpress address
View full piece →
DES-003 — Envelope Liner
Envelope Liner
Format420 × 588 px · Arch portrait · 5:7
Decoration85% — Full hero · No text
EffectFelt, not read — pure sensation
View full piece →
DES-004 — Dinner Menu
7-Course Dinner Menu
Format380 × 700 px · Arch portrait
CoursesGarden reception + 6 courses
StockMunken Lynx 200gsm uncoated warm
View full piece →
DES-005 — Evening Programme
Evening Programme
Format380 × 532 px · Arch portrait
Content5 moments · Timeline · 19:30–22:30
Decoration40% — motif as header only
View full piece →
DES-006 — Place Card
Arch Tent Place Card
Format320 × 112 px front · Landscape tent
Print1-colour terracotta · Arch die-cut
Decoration25% — name + single hairline only
View full piece →

§ 05 — Design Constraints

What We Protect

These constraints are rules, not preferences. Each one exists to protect the material integrity of the suite — its warmth, its botanical precision, its unity. None of these elements appear anywhere in the Jardin de Lumière suite.

× The carnation cutout illustration. Only the hero photograph is permitted — no vector or cutout form.
× Dark or brown canvas as a background ground. All piece grounds are cream #FAF7F2.
× Script or calligraphy fonts. The only serif is Cormorant Garamond italic — never script.
× Additional colour outside the palette. No gold, no blush, no navy. Terracotta + forest + cream only.
× Busy florals or multiple motifs. One stem, one photograph, one image family across all six pieces.
× Heavy typeface weights. Jost 300 and Cormorant 300 only — lightness carries the formality of the occasion.
× Any piece that out-decorates the invitation. The decoration gradient is inviolable — invitation at 100%, place card at 25%.
× Rectangular corners on primary pieces. The arch die-cut is structural — every portrait card carries it.

§ 06 — The Suite

The Complete Suite

DES-001 — Invitation

Open full piece →

DES-002 — Envelope Exterior

Open full piece →

DES-003 — Envelope Liner

Open full piece →

DES-004 — Dinner Menu

Open full piece →

DES-005 — Evening Programme

Open full piece →

DES-006 — Place Card

Open full piece →
Isabelle
La Maison de Fêtes · Event Identity
Isabelle — 50th Birthday
Direction B: Jardin de Lumière
21 June 2026 · Saint-Rémy-de-Provence