Event Identity Document
§ 01 — The Event
§ 02 — Creative Direction
Direction B
Pure typographic force. The identity operates entirely through letterform, grid, and restraint — no imagery, no ornamentation, no warmth. Cold, precise, subterranean. The design language of a transmission from underground.
Mood
What This Identity Is Not
§ 03 — Colour Palette
Obsidian
#0D0D0D
Primary background · The subterranean
Electric Violet
#8A2BE2
Signature colour · Accents · Rules · The V
Pale Amethyst
#F0E6FF
Primary text · Titles · High-emphasis copy
Deep Violet
#2A0D5E
Reverse fields · Tag backgrounds · Depth
Electric Violet is reserved for structural accents: the V letterform, horizontal rules, border bars, and the AN monogram at reduced opacity
Pale Amethyst is the only permitted text colour for primary copy. Event information must always be rendered in Amethyst at ≥80% opacity
Secondary text may use Amethyst at 50–70% opacity. Decorative background elements must never exceed 8% opacity — no double-dimming permitted
Deep Violet is used as a field background only. Never use as a text colour. Appears on the favor tag reverse face only in this suite
§ 04 — Typography
§ 05 — The Word Mark
Construction Rule
§ 06 — AN Monogram
Primary · Obsidian
Outlined · Violet
Deep Violet Field
Small · Tracked
Inverted · Pale
Violet Fill
§ 07 — The Hidden Delight
everything is electric when the night finds its frequency
Above: shown at legible opacity — in production it runs at 5–6%
The Hidden Heart
The handwritten first line of the title track — written in violet ink on a hotel notepad in Oslo, where the creative breakthrough happened. The origin of ULTRAVIOLET.
The Delight
This line appears as a pale violet watermark behind all invitation copy. Almost invisible. The guests who find it, find something private — a message written before the record existed.
Typeface
Dancing Script
Opacity
5–6% violet
Position
Behind invitation copy
Rotation
−1.5° to −2°
§ 08 — The Suite
The primary communication piece. Full typographic hierarchy — ULTRAVIOLET word mark centred, event details in Jost 300. Oslo watermark present.
Passed small plates and drinks. Bodoni italic for food names; "The Ultraviolet" signature cocktail rendered in Electric Violet — the only item singled out by colour.
Landscape entry piece. ULTRAVIOLET at maximum scale flanked by violet bars — the signal broadcasting on both sides. For A-frame easel at Studio A entrance.
Front and reverse faces. The reverse on Deep Violet field is the one moment of colour inversion in the suite. Punched hole for black satin ribbon.
Six-variant reference sheet with usage table. All contexts specified: stationery placement, wax seal production, digital minimum sizes, and environmental scale rules.
Branded portal to the 90-second album preview. QR modules in Electric Violet, AN mark in the quiet zone. Live September 3rd at 23:59 ET — one hour before the party.
§ 09 — Production Notes
Invitation Card
Menu Cards
Welcome Signage
Favor Tags
ULTRAVIOLET · Event Identity · 2026
Aria Nova · Electric Lady Studios · Studio A
Greenwich Village · New York · February 13th, 2026
Design by La Maison de Fêtes