La Maison de Fêtes  ·  Creative Direction

Lena & Marcus
Baumann

Willkommen · Seefeld, Zürich · 6. Juni 2026

02 — Palette
Warm Sand
#D6CEC5
Charcoal
#3A3530
Caramel Linen
#C4A882
Pale Linen
#F7F4F0

warm sand  ·  charcoal  ·  linen  ·  concrete  ·  considered  ·  Swiss  ·  precise  ·  quiet  ·  textured  ·  minimal

03 — Typography
Lena & Marcus

Lena & Marcus Baumann freuen sich, Sie in ihrem neuen Zuhause willkommen zu heißen.
Samstag, 6. Juni 2026  ·  Ab 17 Uhr  ·  Seefeld, Zürich

Display
Cormorant Garamond
Light 300
Body & Detail
Raleway
Light 300
Monogram
LMB
Direction A
Japanese maple
Willkommen  ·  Seefeld, Zürich
Lena & Marcus
Baumann
Samstag, 6. Juni 2026
Ab 17 Uhr
Seefeld, Zürich
——
Saturday, 6 June 2026
From 5pm  ·  Seefeld
Rsvp bis 20. Mai LMB
Concrete & Maple
Direction A  ·  Material Precision
Architectural Botanical precision Swiss restraint Bilingual Keeper piece

The Japanese maple Lena planted the week they broke ground becomes the suite's single visual gesture — rendered with the precision of a construction detail, never decorated as a motif. The cards are proportioned like bookmarks: tall, narrow, considered. Typography breathes. Everything earns its place the way the concrete casting on the mantelpiece earned its.

Direction B
LMB
Eine Einladung  ·  An Invitation
Lena & Marcus
Baumann
Samstag · 6. Juni 2026
Ab 17 Uhr
Seefeld, Zürich
——
Saturday · 6 June 2026
From 5pm · Seefeld
Rsvp bis 20. Mai LMB
LMB
The First Pour
Direction B  ·  Material Witness
Zero ornament Material texture Dark ground Typographic architecture Monogram only

No illustration. The house itself is the image. The suite reads in the vocabulary of construction documents — material schedules, technical precision, the weight of specification. Charcoal ground, linen type, the LMB monogram as the only visual mark. A guest holds it and feels the same specific gravity as the house.

"The house was four years
in the making.
So is this invitation."

The suite does not decorate this event. It is worthy of it.
07 — Why We Made These Choices
Palette
You described it as concrete, considered, Swiss, precise. We held those words against the swatches until the three colours stopped feeling like choices and started feeling like materials.
Typography
You chose Cormorant Garamond — a Lars Müller choice. Paired with Raleway at its lightest weight, the body copy reads like a material specification: precise, unhurried, undecorated.
The Maple — Direction A
"The Japanese maple that Lena planted the week they broke ground." That is the soul of this event. We drew it as an architect would — not as ornament, but as record of something made.
No Illustration — Direction B
"Nothing decorative that doesn't serve a purpose." Direction B takes that instruction to its logical end. The house itself is the visual. No motif. Only material and weight.
The Bookmark Proportion
"If it can double as a bookmark, we have succeeded." Both directions are built in the proportions of a keeper — tall, narrow, considered. Designed to outlive the evening.
Bilingual Copy
Swiss-German hosts, international guests. Both languages are built into the typographic rhythm — not as a translation of one into the other, but as two voices with equal dignity.
08 — Direction Approved

Direction B  ·  The First Pour

Approved by the client  ·  Full suite produced

Direction A  ·  Concrete & Maple
✦ Direction B  ·  The First Pour

The full design suite was built on this direction.

La Maison de Fêtes