Event Identity Document
Maison Brûlé · No. 01
§ 01 — The Event
§ 02 — Creative Direction
Direction Chosen
Pure typographic force. The identity operates entirely through letterform, weight, and an unapologetic bleed. No imagery. No decoration. No warmth except what lives in the palette — champagne against near-black, with a single thread of burnt amber. The design language of something singular.
Mood
What This Identity Is Not
§ 03 — Colour Palette
Cendre
#0A0A0A
Primary ground · The unlit room
Brûlé
#7B3F20
Structural rules · Amber thread · The burn
Velouté
#F2E4CC
Primary text · Titles · The first light
Cendres
#C4B49A
Secondary text · Descriptors · Distance
Brûlé is reserved for structural accents only: horizontal rules, hairlines, amber thread, and the border rule below the headline. Never use as a fill or background.
Velouté is the only permitted colour for primary copy. Event information, headlines, and primary hierarchy must always render in Velouté at ≥80% opacity.
Cendres is secondary text — descriptors, captions, sub-labels. Maximum opacity 80%. Never use on parchment backgrounds — contrast is insufficient.
Cendre is the ground for all dark pieces. The parchment-based pieces (#F2E4CC) use the full Cendre palette in inversion — dark text on warm field, same four colours.
§ 04 — Typography
§ 05 — The Typographic Mark
Weight
700 · Libre Baskerville
Not italic — the only moment
Bold
Scale
clamp(7rem → 18rem)
viewport-responsive
Max scale
Leading
0.88 — compressed
Never allow word-wrap
Tight
Bleed
Overflows right edge
margin-left: −0.02em
Always bleeds
Construction Rule
§ 06 — The Hidden Delight
Quarante-sept essais · Dordogne · 2021
Above: shown at legible opacity — in production it runs at 4–5%
The Origin
Forty-seven trials in Dordogne, 2021 — the private notation of a formula finally found. The number etched into the wax of every invitation as a ghost watermark. Almost invisible. Present for those who look.
The Delight
The watermark appears on all suite pieces as "XLVII · Dordogne 2021." On the dark pieces, in champagne at 4%. On the parchment pieces, in midnight at 3%. The number 47 does not appear anywhere else in the suite.
Text
XLVII · Dordogne 2021
Opacity
4–5%
Typeface
Jost 200
Position
Top-right, all pieces
§ 07 — The Suite
The primary communication piece. CENDRES headline bleeds right. Event details in Jost 300. Crop marks and scan label present. XLVII watermark top-right.
148 × 210mm on 350gsm black uncoated. Numbered edition of 35. CENDRES bleed. The amber rule as the only structural ornament. No. _____ of 35 hand-numbered below.
A5 parchment. The one inversion of the palette — champagne-coloured card stock with amber and midnight ink. Double-rule frame. Ghost watermark runs in repeating lines.
50 × 70cm parchment poster. Double-rule frame. The full event copy in generous type — intended to be read at standing distance.
§ 08 — Production Notes
Digital Invitation
Printed Invitation
Menu du Soir
Welcome Signage
No. 01 Cendres · Event Identity · 2026
Maison Brûlé · Lefebvre, proprietor
Private Townhouse · West Village · New York
Saturday, July 18th, 2026
Design by La Maison de Fêtes