Event Identity Document · La Maison de Fêtes
§ 01 — The Event
§ 02 — Creative Direction
Direction A · The Field Study
A botanical field guide from the Texas Hill Country. The identity borrows the visual grammar of Victorian natural history — specimen plates, Courier annotations, double-rule borders, and the earthy pigments of the landscape itself. Every design piece reads as a page from a private archive of the land where Lily and James will marry.
Mood
What This Identity Is Not
§ 03 — Colour Palette
Dark Pecan
#2A1E14
Primary background · The earth at depth
Terracotta
#C4956A
Signature accent · Rules · Labels
Linen
#E8DFD0
Card stock · Primary text fields
Warm Tan
#8B7355
Secondary text · Supporting labels
October Sky
#4E8D8D
Accent detail · The single cool note
Terracotta is the primary accent. All decorative rules, section marks, and emphasis copy. Never at full opacity on linen — maximum 85%.
Linen is the card ground for all print-facing pieces. Never substitute with white or any other cream.
October Sky is a single accent dot per piece — never more. No turquoise type, no turquoise backgrounds.
Warm Tan carries secondary information: venue names, specimen labels, secondary dates. Never competes with terracotta.
§ 04 — Typography
§ 05 — The Hidden Delight
Hidden Delight · All Pieces
The Botanical Drawing
The October Sky Blue
Each piece carries a faint botanical field-study drawing — the silhouette of a Quercus fusiformis leaf — ghosted at 8% in the lower corner. Against the warm terracotta and linen ground, the drawing appears in October Sky blue (#4E8D8D), the suite's single cool note. A ranch wedding should surprise: the contrast of blue against earth is that surprise.
The Delight
The field drawing is never announced. It surfaces only when a guest holds the card at an angle — the cool blue against warm linen. The single cold note in an otherwise warm palette. It is the October sky over the Hill Country.
Element
Quercus fusiformis silhouette
Colour
#4E8D8D · October Sky
Opacity
8% · ghosted
Position
Lower-right · all pieces
§ 06 — The Suite
Live oak botanical illustration leads. Ceremony details in small caps below. Specimen plate note runs faintly across the card ground — Quercus fusiformis, Contigo Ranch.
Botanical illustration header, courses in EB Garamond with terracotta course labels. Dietary key in turquoise small caps. Slow-smoked Hill Country brisket is the centrepiece.
Tables 01–12 shown; full print set covers 01–20. Each named for a Texas landmark or place meaningful to the couple. 900-weight numeral — legible from across the room.
Order of ceremony in EB Garamond with terracotta section marks. Specimen header in Courier. Readings set in italic with small-caps attribution. Double-rule border on linen ground.
6 of 20 shown. Each card names the guest's table after a Texas Hill Country location — Fredericksburg, Pedernales, Luckenbach, Enchanted Rock. Guest name set large italic. October Sky turquoise dot at lower right.
Response card with write-in name line, attendance checkboxes, four-option meal selection, and dietary notes field. Specimen header in Courier. Returns to the Whitfields' Fredericksburg address.
Four signature cocktails named after Hill Country landmarks — the Pedernales, October Sky, Luckenbach, Enchanted Rock Mule. Texas wines, Texas beer. The suite's single cool note, in a glass.
Large-format board showing all 20 tables. Each table named for a Gillespie County landmark — Fredericksburg, Pedernales, Luckenbach, Enchanted Rock, Wimberley. 4-column grid on linen ground.
The night before — Friday, October 23rd at Hondo's on Main, Fredericksburg. Hosted by the Whitfield and Hayes families. Same Field Study DNA; lighter in tone. "The boots come out tomorrow."
§ 07 — Production Notes
Invitation Card
Menu Cards
Table Numbers
Ceremony Programme
Place Cards
RSVP Card
Bar Menu
Seating Chart
Rehearsal Dinner
Colour Matching
The Field Study · Wedding Identity · Nine Pieces · 2026
Lily & James Whitfield · Contigo Ranch
Fredericksburg · Gillespie County · Texas
Saturday, October 24th, 2026