Creative Direction Proposal — La Maison de Fêtes
Creative Direction Proposal — La Maison de Fêtes
01 — Colour System
Both directions draw from the same palette DNA — joyful, botanical, maximalist. The difference is in emphasis and temperature: Direction A is cream-warm; Direction B is sky-cool.
Direction A foregrounds linen as the ground, using sky and fuchsia as accents. · Direction B foregrounds sky blue as the ground, using fuchsia as signal and linen as relief.
The stripe — fuchsia · garden · sky · coral — appears on every piece in both directions. It is the suite's handshake.
02 — Typography
Each direction has its own type character. Both use their respective pairing consistently across every piece — no mixing.
Direction A
Emma's
Tennis Party
Cormorant Garamond 300 · Montserrat 300
Direction B
EMMA'S
TENNIS PARTY
Playfair Display 900 · DM Sans 300–400
The Garden Party · Refined · Romantic · Timeless
Imagine the invitation arriving in a cream envelope, hand-addressed, with a pressed botanical sprig. Inside: linen card stock, a fuchsia wax seal, Cormorant Garamond italic in the lightest weight. La Cour Rose treats the tennis party as a garden soirée — where the court happens to be grass, the champagne arrives at 2pm, and everything is composed with the unhurried confidence of someone who has done this many times before.
The palette stays warm: linen as ground, fuchsia as the single bold note, garden green for botanical flourishes, coral for warmth. No sky blue in this direction — the temperature is Mediterranean cream, not Riviera sky. The floral tennis ball motif appears as a delicate engraved illustration: fine-line, not painterly.
Piece 00
Invitation
Linen ground with botanical frame illustration. Cormorant Garamond italic for the event name. Fuchsia seal with fine-line ball motif. Details in Montserrat 300.
Piece 01
Menu Card
Cream card, fuchsia hairline rules between courses. Course names in Cormorant italic. Dish details in Montserrat 300 spaced-out uppercase. Botanical corner flourish.
Piece 02
Place Card
A6 tent on linen stock. Guest name in Cormorant italic at 48pt. Small botanical motif corner. Court assignment on reverse in Montserrat 300.
Piece 03
Scoreboard
Landscape, linen ground. Team names in Cormorant. Fuchsia score boxes. Fine-line ball motif in centre panel. Garden green botanical divider.
Piece 04
Social Pack
Three feed posts and one Story. Cream-and-fuchsia palette. Fine botanical illustration as visual anchor. Event name in Cormorant italic.
Choose Direction A if —
You want the party to feel like it belongs in a Town & Country editorial. Refined, warm, classic-European. The stationery looks like it was designed in Paris and printed in Florence. Guests keep the invitation.
Direction A · La Cour Rose · Concept only — typography, layout, and proportions will be refined to final quality once a direction is chosen.
The Artist's Court · Bold · Graphic · Unforgettable
What if the tennis court was the last place you expected to find a Matisse? What if you received an invitation so bold it stopped your scroll? What if "tennis party" looked less like a garden club and more like a contemporary art opening — except the art is maximalist, and the court is the gallery?
Direction B takes the same botanical maximalism and pushes it into graphic territory: flat bold colour fills, Matisse-inspired cut-out shapes, Playfair Black at scale, a sky blue ground that feels like looking straight up through the palms. The floral tennis ball — seams that bloom into tropical botanicals — is the signature that appears on every piece. It's the same party, told by a bolder hand.
Piece 00
Invitation
Sky blue hero, floral ball as the central graphic. Playfair 900 for the event name. Fuchsia band divides hero from linen detail section. Colour stripe top and bottom.
Piece 01
Menu Card
Sky blue header, Playfair 900 title. Fuchsia rule band. Linen body with course labels in sky DM Sans. Dark footer. Multi-colour stripe at base.
Piece 02
Place Card
A6 tent. Sky face with guest name in Playfair 900. Fuchsia top border. Dark forest reverse with court assignment in Playfair italic. Full-spread preview of all guest cards.
Piece 03
Scoreboard
Landscape 840×480. Sky left vs dark right. Floral ball image in centre. Fuchsia VS badge. Set score boxes. Fuchsia top strip, dark meta footer.
Piece 04
Social Pack
Three 1080×1080 feed posts and one Story. Sky/ball split, fuchsia date post, dark quote post. Story: full botanical invitation graphic.
Choose Direction B if —
You want the party to feel like an art opening happened on a tennis court. Bold, graphic, absolutely un-ignorable. The invitation gets photographed and posted before the party even starts. Guests describe it as the best stationery they've ever seen.
Direction B · Match Point Maximalia · Concept only — typography, layout, and proportions will be refined to final quality once a direction is chosen.
03 — Signature Motif
The one element that ties the whole suite together — in both directions.
A tennis ball whose seams bloom into tropical botanicals. In Direction A it appears as a delicate engraved illustration — fine-line, classical. In Direction B it is the bold graphic centrepiece of every piece.
This motif is the visual shorthand for Emma's party. It is the detail guests photograph, the element that makes the suite immediately recognisable. Wherever it appears — invitation, place card, scoreboard, social post — it signals the same joyful, maximalist spirit.
04 — The Feeling
Direction A
"I held this invitation and thought: this is the most beautiful thing I've been handed all year. I want to frame it."
Direction B
"I photographed the invitation before I even read it. My friends asked where it came from before they asked what the party was."
05 — Creative Declaration
"A tennis party deserves more than a racket clip-art and Times New Roman. It deserves the same creative ambition as any event worth attending — maximalist, joyful, and completely, unmistakably itself."
06 — Designs Included
Five pieces, same palette, same motif, same spirit across every surface. Exact format and dimensions adapt to each piece's function.
00
Invitation
Digital + print-ready. The first impression. Sets the tone for everything that follows.
01
Menu Card
A5 equivalent. Three courses. Guests keep it as a souvenir of the day.
02
Place Card
A6 tent fold. Guest name + court assignment. Multiple guest examples shown.
03
Scoreboard
Landscape signage, 840×480px. Prints or displays on-screen at courtside.
04
Social Pack
3 × feed posts (1080sq) + 1 Story. Save the date, countdown, day-of announcement.
Your Turn
Both are beautiful. Both are right for a tennis party in Bel-Air in July. Only one is right for your party.
Refined. Warm. Garden-party classic. Cormorant Garamond italic on cream. The invitation your guests keep for years. For the host who wants beautiful over bold.
Bold. Graphic. Sky blue and Playfair Black. The invitation your guests photograph before they read it. For the host who wants unforgettable over understated.